One Sentence Persuasion Course How To Use The In one 27-word sentence: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies. Its simply that people will do anything for those who Encourage their dreams Justify their failures Allay their fears Confirm their suspicions, and Help them throw rocks at their enemies. Secondly as proof, try to find an ad that doesnt comprise one of the five elements he proposes below.Īfter youve gone through dozens, youll consider that sufficient evidence that these elements stand on their merit. Its important to understand the following two concepts to be receptive to the idea.Įven if it is, like every magic trick, it still works, even if you know how and why it works. Overview of the One-Sentence Guide to Persuasion A One Sentence Guide to Persuasion is a concept put forth by Blair Warren in the confusingly titled book One-Sentence Persuasion. One Sentence Persuasion Course How To Use The.
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